2010-09-06
Stephen Covey has this to say about the Hedgehog Marketing Concept
“I’m very impressed with Jim Collins’ approach to pathfinding. In his book Good to Great, he presents three overlapping circles, which represent your main strengths. He calls it the Hedgehog Concept. These circles identify three questions: What are you really good at—maybe, even, what can you be best in the world at? Second, what are you deeply passionate about? And third, what will people pay for? In other words, what are the human needs and wants being met that would drive your economic engine? The nexus between these three overlapping circles represents the foundation of your value proposition.
If we were to add one more question, What does your conscience counsel? we would have a whole-person approach (body—economic engine; mind—be best at; heart—passion; and spirit—conscience). The overlapping of all four areas is where your voice is to be found (see figure 11.3). As discussed before, this approach would apply to an individual finding his or her voice, as well as to an organization finding its voice.” p. 220
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Hedgehog Marketing Concept News
Sep
06
Sep
02
Faux smart, faux dumb (Inception, The Hedgehog, mulched, spoiled ...
2010-09-02
I was sucked into wanting to see this by (i) the huge hype — this is nearly the smartest movie ever made, and (ii) the brilliant marketing visuals, one of which is the hoarding poster above. Overcoming my reluctance to see LdCaprio in ... It's a lot, mind, three unreality action flicks in one, though anyone who's read quality science fiction won't be greatly impressed by the concept, much less have their minds blown. It's clever, but no cleverer than dozens of scifi ...Sep
06
Dr Obagi over het Healthy Skin Concept : Wilmington Skin Care Blog
2010-09-06
Dr. Obagi vertelt over het door hem ontwikkelde Healthy Skin Concept. Related posts: Dr. Obagi speaks about healthy skin in Obagi Skin Health Institute (Beverly Hills) ... Obagi Skin Care System Aח extensive list οf ..... Headaches, Headhunter, HeadLiceBeGone, Headline, Heads, Headshot, Heal, Healers, Healing, Health, Healthcare, HealthChoices, Healthier, Healthiest, Healthly, Healthy, Heart, Heartburn, Heater, Heating, Heaven, Heavenly, HeavilyLidded, Hedgehog, Heirs ...Aug
12
A bit of the “big Other” « The Wandering Hedgehog
2010-08-12
Also, the “Big Other” sounds a bit like the old marketing concept of “the Consumer.” As if they only had one. But that's an old school way of looking at it. Now they create profiles of a very small number of differing consumers. ...Jun
02
Fabian Lord discusses the Hedgehog or a Fox concept | Fabian Lord ...
2010-06-02
Fabian Lord discusses the Hedgehog or a Fox concept. The whole premise behind the Hedgehog and Fox concept is to identify 3 key elements that will lead to success. ... Filed under Internet Marketing · Leave a Comment. I recently read a great book buy Jim Collins called 'Good to Great.' I took two things away from the book that I feel are really important in the modern business world. Firstly, 'Good' is the enemy of 'Great.' Everyone aspires to be good at what they do but ...Mar
10
[Review] Sonic The Hedgehog , Bientôt Chez Spontex ? | Sp!nz Show Room
2010-03-10
2001 , les opérations marketing du principal concurrent de l'époque à savoir Sony et sa Playstation 2 auront asséné un coup fatal à la Dreamcast qui proposait un panel de jeu peu fourni mais de qualité… ... course en proposant Sonic Heroes , sur les plateformes Ps2 , Gamecube , Pc et Xbox qui relate la suite de Sonic Adventure 2 dans un nouveau concept à savoir le teamplay laissant place à 4 équipes de 3 personnages , chacune ayant un point fort symbolisé par une couleur. ...Hedgehog Marketing LLC
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